Who Cares Wins

One of my long held beliefs is that ‘who cares wins’ and I was pleased to be reminded recently that great businesses are built around meaning, not money. Alex Cheatle is the founding entrepreneur and CEO of Ten Group, a highly successful and fast growing lifestyle management business which he has painstakingly built around his thesis- that meaning is more powerful than money and creates value more efficiently. In our recent meeting, he pointed out that:

• Money is divisive, whereas meaning is unifying
• Meaning creates pleasure through shared endeavour, whilst money creates honour amongst thieves
• Money creates dollar thin commitment, but meaning creates loyalty and dedication
• Meaning is cost-effective; money is expensive
• Meaning creates genuine value and business strength

Businesses that build this kind of culture find it easier to recruit and retain their staff and build better value for their employees and investors. It’s a winning argument!

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2 Responses to “Who Cares Wins”

  1. Danny O' Sullivan Says:

    Hi Guy

    Liked your blog and got value from it
    Coincidentally I have been a supplier for Ten for quite a few years
    Nice concept. Nice people

  2. Dan Says:

    excellent motto, totally true

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